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Private Labels Gain Popularity in Economic Downturns
Published: Tuesday, February 14, 2012
In economic downturns, consumers are more receptive to private label packaged goods, which are often priced anywhere from 20 to 60 percent less than their branded counterparts, according to the January Journal of Marketing. Because of consumers’ price sensitivity in hard times, those are the times where private label brands can more easily capture market share.
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