Industry optimism is increasing as consumer spending begins to rise again. It’s time to be proactive, refresh your skills and equipment, and get your entire operation ready for business. NRA Show 2012 is where to start! Discover products, services and end-to-end solutions from over 1,800+ exhibitors in 900+ product categories. Increase check averages with new flavors, culinary techniques and menu ideas. Leverage social media channels like Facebook, Twitter or Foursquare to generate buzz. Tap into tomorrow’s trends in menus and ingredients as popular chefs host live demonstrations throughout the Show Gain insights into technology, sustainability and other major initiatives—and discover how to best employ them to improve traffic and reduce cost.