May 11, 2012 -- The Alabama Seafood Marketing Commission has announced the launch of a regional advertising campaign to promote seafood sold by Alabama businesses and sourced from Gulf and local waters.
The campaign aims to drive demand for Alabama Gulf seafood, particularly among consumers in the state and restaurateurs across the region, by showcasing the coastal culture and educating people about the types of Alabama Gulf seafood available.
Traditional advertising such as TV, print, outdoor and online will direct viewers to EatAlabamaSeafood.com, where they will learn how to find, catch and eat Alabama Gulf seafood. The website includes databases of restaurants, retailers, distributors and charter boat services. Other features of the site include a seafood field guide, chef profiles, recipes, event information and more.
In addition to traditional advertising, the Commission's three-year, grant-funded $5 million campaign includes partnerships with several national and local events beginning with the Hangout Music Festival in Gulf Shores taking place May 18-20. Alabama Gulf Seafood will sponsor a tent featuring fresh Alabama shrimp, fish and oysters at the Hangout Music Festival, highlighting the fact that Alabama is historically the No. 1 processor of oysters in the U.S.
Other event sponsorships will bring Alabama Gulf seafood to food-centric cities across the country such as the Big Apple Barbecue Block Party in New York City in June. The latter is part of a larger partnership with Birmingham-based national consumer magazine Southern Living, which is the presenting sponsor of the event.?
Established by Alabama Governor Robert Bentley by executive order signed in March of 2011, the Alabama Seafood Marketing Commission (ASMC) was created to help provide advice, oversight, management and encouragement to the marketing of Alabama seafood. Led by Chris Blankenship, director of the Alabama Marine Resource Division of the Alabama Department of Conservation and Natural Resources, the ASMC is comprised of volunteer members appointed by the Governor that includes fishermen, processors, charter boat operators, retailers, restaurant owners and others directly and indirectly related to the Alabama seafood industry.