A new report by The Nielsen Co., “The State of the African-American Consumer,” tracks the purchasing behavior of African-Americans such as shopping frequency and spending, preferred stores, decision drivers, advertising opportunities and more. It is the first of three annual reports.
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Trends New Report Tracks African-Americans' Purchasing Trends Published: Sunday, February 5, 2012 A new report by The Nielsen Co., “The State of the African-American Consumer,” tracks the purchasing behavior of African-Americans such as shopping frequency and spending, preferred stores, decision drivers, advertising opportunities and more. It is the first of three annual reports.
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